Concept
A Product Service System that allows people to pay more attention to the care of their skin, remembering when and how to use dermatological creams. It is connected to a digital interface that monitors and maps the progress of the cure, sending
daily results to the doctor.
Professional Workshop. 19-23 Giugno 2017
Team: Sara Flamigni | Ran Huo | Yuan He | Riccardo Mazzon | Liying Zhu
CONTEXT
TOPIC
Interviews
Centro Medico Santagostino
Via Panfilo Castaldi 6-Milano
Dermatology
During our FIELDWORK we interviewed people that could be interesting both for our Topic and for the Context.
We plan a conversation guide in order to be more specific in asking questions.
Doctor
Daniela Pisacane
Coordinator
Valentina Campana
Patients
Dermatology
Finding
After collecting information from the interviews, we signed the stories collected and try to cluster them in themes.
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METHODS USED:
User Interviews
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Empathy Map
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Promo-Preparation
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“I always explain how to apply the cream
with the massage, because you have to
cause the absorption”
D. Pisacane
In dermatology is fundamental get to know
how to apply the cream correctly.
The relationship between the doctor and the
patient continue after the visit.
“I leave the email to the patient in order
to have a relationship after the visit"
D. Pisacane
“The care you give has to give the most
visible effects”
D. Pisacane
If the patient see the results is much more
motivated.
“The patient needs to feel followed by
the doctor”
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D. Pisacane
The patient really needs the support of the
doctor after the visit.
Quotes & Insights
ELEMENTS:
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Cap Brush
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Mobile Application
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Software Clinic data-base
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